Senior Brand Strategist | Remote

About the Role -------------- We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy. What You'll Do -------------- * Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches * Define brand narrative, messaging architecture, and communications strategy across channels * Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 24 week strategy sprints) * Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy * Advise on brand consistency, positioning risk, and competitive differentiation * Present strategic recommendations directly to client leadership and senior stakeholders * Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements What You Bring -------------- * Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy * Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations * Experience operating as a senior strategic lead or account director in an agency or consulting context * Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders * Ability to move quickly from discovery to a clear strategic deliverable under tight timelines * Comfort leading and aligning cross-functional teams without direct authority Nice to Have ------------ * Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services) * International market experience for clients operating outside the US * Experience with recurring or renewing strategic engagements for the same client Why This Role ------------- * Strategic ownership: Define brand direction at the highest level, not just execute against a brief * High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly * Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence * Executive access: Direct engagement with client leadership and senior stakeholders How to Apply ------------ Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply