CRM Automation Manager

**Description** As part of our continued growth,**Neo Group is recruiting on behalf of one of our local partners**, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace. We are on the lookout for**a CRM Automation Manager**to join our**CRM Team.** **Role overview** As a CRM Automation Manager, you'll design and optimize automated communication journeys across the entire customer lifecycle. You'll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You'll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows. **Responsibilities** * **Automation Flows:** Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation. * **Onboarding Journeys:** Develop onboarding and welcome journeys across email, push, SMS, and in-app channels. * **Reactivation:** Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle. * **A/B Testing:** Run A/B tests to improve funnel conversion rates and reactivation performance. * **Analytics & Reporting:** Analyze campaign results, build dashboards, and automate reporting and trigger logic. * **Insights & Growth:** Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance. **Requirements** * **Experience:** 2+ years of experience in CRM automation or marketing automation. * **CRM Automation:** Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation. * **Automation Systems:** Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar. * **Analytics:** Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools. * **Cross-Functional Collaboration:** Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns. **Benefits** * Remote work opportunity. * Flexible working schedule. * Interesting product. * Learning opportunities. * Career growth prospects.