Asian American Expo Marketing - Local Community & Influencer Outreach

**Benefits:** * Bonus based on performance * Company parties * Flexible schedule **About the Event** America's largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year! **About the Role** We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America's largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 1617, 2027 at the Fairplex in Pomona, CA). This is NOT a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels. **Core Responsibilities** * **Nano & Micro-Influencer Acquisition:** Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo. * **Grassroots Community Marketing:** Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards. * **Direct-Response Campaign Execution:** Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops. * **Weekly Conversion Tracking:** Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly. **Key Performance Indicators (KPIs)** * **Primary Metric:** Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year). * **Secondary Metric:** Number of activated, high-converting local SoCal creators actively posting and driving trackable sales. **Qualifications & Requirements** * **Proven Track Record:** Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach. * **SoCal Market Familiarity:** Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE). * **Outreach Hustle:** Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines. * **Tools:** Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management. **How to Apply** Submit your resume along with 12 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships. This is a remote position.